You can admit it; you're addicted and Twitter is a distraction from getting real work done. Great candidates on Twitter? You must be smoking that stuff again....
I am sure Lucian will grace me with his presence here to answer the very simple question but let me help if I can.
BNT (always reminds me of BLT sandwich when he calls in BNT) is a job board for Graduates. Wow. What an amazing concept. Hmm, problem is there are not really any jobs. I mean, according to this article it's a Facebook for Corporates and major companies including IBM, L’Oreal and Tesco have signed up to the site. So I took a look.
Yes they are there with some jobs. I applied with the scant profile I created. So far OK.
Yep, more jobs. Experienced Cognos Consultant? Questionable until I realised it was just a feed from Indeed and not even direct from the IBM career site. Great.
Well, no jobs and some odd videos coming from YouTube posted by a student careers advice site.
Looking around at other employers such as BBC, Google and Apple all I came across were profiles that stated "This profile's content is sourced from the public domain". In other words, they are not an advertising client so chances are nothing here to see and no jobs to apply for. The point of this is???
So, I thought I'd check out some of the Discussions. I see more discussion in our social media camping discussion on Facebook and there are only about 10 members! So BNT was not exactly compelling.
So now I am at a loss because here's what Lucian told me at TRU London last month.
"We are a laser focused product company"
So there you go. Milkround fear not. Jobsite sleep easily. Monster let your daughters out. America...... we love you and so does Lucian. In fact, as much as we all love Lucian (and he is a really nice guy - seriously) - you can keep him.
Good luck Lucian, the yanks will love your story in the same way they loved Jason Goldberg and Jobster. I reckon you've got at least another $30m to burn before anyone realises.
Recruiters tend to dip their toe in the water and flirt with the latest sexy tools although in some cases they shy away because it all looks a bit too hot to handle. Everyone seems to be in bed with the job boards but then they are just a bunch of media tarts really.
Google is a bit of a geeky looking type that's hotter than hell if you spend some time getting under their skin but most think Facebook and Twitter look sexier but just flirt with them and never take it any further. Fickle lot these recruiters. But one night stands rarely live up to expectations and short term affairs are just a bit too risky which is why most just go back to hum drum job board land. Some recruiters do of course get their kicks from their job board and are happy to stay where they are but some are not yet they just won't take the plunge and try something more than just a dip in the water.
If you are going to flirt with SEO, Adwords, blogs, Twitter, Linkedin, Facebook or any of the others can I suggest you go into this with long term in mind. Campaigns are fine as a one-off if you can get by with these but building a talent pool, or a community, or a Linkedin Group, or SEO, or Google Adwords need more than one night. Enough said.
A hands-on, experienced social media and talent technology consultant with a strange passion for running in harsh places.
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