I hate to use the term ROI as it is so over hyped for social media. I attended a social media conference in Exeter recently that had some a great speakers and was very well organised but, when it came to the ROI bit I felt they were trying too hard to justify the use of social media.
Luckily not too many – yet! But the number is growing and here are a few to look at.
Ernst & Young – the one everyone talks about.
Hutchison 3G – early days yet.
Welcome Financial – good Twitter integration.
Bootsjobs – nice looking Page.
DLA Piper – really good and gives EY more than a run for their money; one of the best I've seen!
These are just a few of the companies (NOT EY) that have attended our workshops and then started to get more from Facebook. You can get a Page one up and running in a few hours (without any branding) or a little bit longer if you want to make a great landing page – it doesn’t need to cost that much either.
But, don’t just do it for the sake of it. Make sure it is part of your recruitment strategy otherwise you’ll look back and see it as a failure; and we don’t want that. If you're not sure where to start get onto our next Social Recruiting Workshop and follow their lead.
When I was a young recruiter we used the local press to attract staff using semi-display ads. For those that have never heard of these, or have just forget, we paid by the line. The more lines, the more cost and the less our bonus would be that month.
Continue reading "How job boards killed job ad creativity and how Twitter brings it back (maybe)" »
I said it. You can automate your Twitter feeds and not bother having any conversations with people on Twitter. No longer do you need to be tied to your Twitter account responding and commenting on every sip of coffee, bite of toast, moment of woe....... Of course the social media police will be after my login and the social media experts/gurus/consultants/know-it-alls will decry me as some kind of anti-Twitter and burn my profile at the s(tw)ake. But life goes on.
Continue reading "Automating your Twitter account can be good. Really." »
Social media takes too much time and recruiters, particularly those that are HR Pro's first and recruitment is "just another job", just don't have the time to waste on social media. They need to spend their valuable time speaking with their favourite recruitment or advertising agency.
Continue reading "Do recruiters have time for social media?" »
As usual, whenever a well known organisation has current or ex-employees making negative comments about customers on any of the social networking sites, it makes the news. Well, this time it is DSGi in the limelight as reported by for example The Guardian/Observer.
OK, so it may be amusing to read such antics but let's be honest, even this level of behaviour is not typical any more of the average DSGi employee. Every business will have people who will go onto Facebook, Twitter etc and do this and some will get away with it, some will just be ignored and some will pay some kind of price. But it happens down the pub, in the canteen, in Head Office etc. Yes, it's made public on Facebook which is why it is stupid but in reality, does anyone really care? Does anyone stop shopping at PC World just because of this? Of course not. We shop there (or not) based on our experience, service, product and price.
So whilst DSGi will no doubt need to look into this issue, they are much better placed (IMO) staying focused on what the customer wants instead of what a few people get up to in their spare time. What it does highlight of course, that if your recruitment process can weed out such people before they even join you what a difference that would make!
Here's a really useful post from Fistful of Talent written by Jessica Lee:
Using Twitter for Employment Branding? 15 Things Recruiters Can Tweet About... The Dinosaurs are out in earnest with their claims of "when we were lads this is how WE did it". All about building relationships, picking up the phone, meeting and greeting. Not all this social media stuff.
Bill Boorman, who admits to being a recruitment dinosaur is still banging his "pick up the phone" mentality (Check out his free sales competition and then you know why [maybe] you are getting more calls than usual).
Andy Headworth is now following suit with his latest blog post entitled "Has social caused us to lose the power of speech".
Even Seth Godin seems to be contradicting himself somewhat on the YouTube video below (thank Andy H for finding this).
Continue reading "Social Media: connected or dis-connected?" »
It's only a matter of time before we know; but when we do we will!
A direct recruiting consultant with a passion for social media and running in harsh places.
This site aims to help you become a better recruiter and has nothing to do with running!
