Hire Strategies Blog

Why the timeline will be the only place to be.....

Have you noticed how your timeline content is becoming a mix of updates from people you know, recommended articles/blog posts and sponsored content/adverts? There's a bigger reason for this and why you need to start thinking timeline!

Twitter keyword targeted ads for recruitment

Of course it will work for recruitment and will be yet another nail in the coffin of the job boards (not). It's an obvious extension of what Twitter offer but will recruiters get their heads around it?

Cure your Twitter addiction and get some work done

(image source)

You can admit it; you're addicted and Twitter is a distraction from getting real work done. Great candidates on Twitter? You must be smoking that stuff again....

Twitter ain't a job board but..... enter Twitter Cards

There are important changes happening at Twitter around the API and the user experience which will impact how candidates interact with your jobs.

But first of all I want to give a small bit of background to explain why things are changing.

We haven't got the Timeline for Facebook recruiting let alone mobile

That age old enemy. Never enough in the day to allow us to get things done. Of course social takes time and too often the "day job" gets in the way. But how effective is the day job?

• Sales people still like to cold call.
• Recruiters still like to advertise jobs.
• Marketers still like to send out e-mail blasts.

Social Media in Recruitment Conference 7 April 2011

The third Social Media in Recruitment Conference takes place in London on the 7th April and Mike Taylor has put together another great programme with a good variety of speakers and topic areas. 

So Brave New Talent, WTF are you?

I read today that Lucian Tarnowski is expanding his social recruiting empire to the US. So, in advance of his epic journey to conquer America, I pose a simple question. What is Brave New Talent? 

I am sure Lucian will grace me with his presence here to answer the very simple question but let me help if I can.

BNT (always reminds me of BLT sandwich when he calls in BNT) is a job board for Graduates. Wow. What an amazing concept. Hmm, problem is there are not really any jobs. I mean, according to this article it's a Facebook for Corporates and major companies including IBM, L’Oreal and Tesco have signed up to the site. So I took a look.

L'Oreal

Yes they are there with some jobs. I applied with the scant profile I created. So far OK.

IBM

Yep, more jobs. Experienced Cognos Consultant? Questionable until I realised it was just a feed from Indeed and not even direct from the IBM career site. Great.

Tesco

Well, no jobs and some odd videos coming from YouTube posted by a student careers advice site.

Others

Looking around at other employers such as BBC, Google and Apple all I came across were profiles that stated "This profile's content is sourced from the public domain". In other words, they are not an advertising client so chances are nothing here to see and no jobs to apply for. The point of this is???

So, I thought I'd check out some of the Discussions. I see more discussion in our social media camping discussion on Facebook and there are only about 10 members! So BNT was not exactly compelling.

So now I am at a loss because here's what Lucian told me at TRU London last month.

"We are a laser focused product company"

So there you go. Milkround fear not. Jobsite sleep easily. Monster let your daughters out. America...... we love you and so does Lucian. In fact, as much as we all love Lucian (and he is a really nice guy - seriously) - you can keep him.

Good luck Lucian, the yanks will love your story in the same way they loved Jason Goldberg and Jobster. I reckon you've got at least another $30m to burn before anyone realises.

Or have I missed the point? WTF did Northzone invest in? Can anyone enlighten me on this prodigal Entrepreneur and his Graduate job board with no jobs? 

 

One night stand, short term affair or full on marriage?

Recruiters tend to dip their toe in the water and flirt with the latest sexy tools although in some cases they shy away because it all looks a bit too hot to handle. Everyone seems to be in bed with the job boards but then they are just a bunch of media tarts really.

Google is a bit of a geeky looking type that's hotter than hell if you spend some time getting under their skin but most think Facebook and Twitter look sexier but just flirt with them and never take it any further. Fickle lot these recruiters. But one night stands rarely live up to expectations and short term affairs are just a bit too risky which is why most just go back to hum drum job board land. Some recruiters do of course get their kicks from their job board and are happy to stay where they are but some are not yet they just won't take the plunge and try something more than just a dip in the water.

If you are going to flirt with SEO, Adwords, blogs, Twitter, Linkedin, Facebook or any of the others can I suggest you go into this with long term in mind. Campaigns are fine as a one-off if you can get by with these but building a talent pool, or a community, or a Linkedin Group, or SEO, or Google Adwords need more than one night. Enough said.

Will Facebook Places screw social recruiting?

 

It seems everything social wants to add your location these days.Some people seem to be fine with this whereas others don't. But, I think it could have quite a significant impact on recruitment. Or will it?

Social Recruiting Workshop - The Video! Turn up your speakers and enjoy :) #SRWS

Absolutely fantastic job from Nick Price of Working Films. More guru's than you can shake a stick at and all in one place at the same time!!