It would seem that looking back a lot of corporate recruiters had a lot more things to do last year than recruit but now we are into 2010 it seems like they are all back down the gym trying to get back their strength. But, you lose it a lot quicker than you gain it so how long will it take to get back?
Continue reading "Recruiters need to get fit again for 2010" »
I know it is a bit early but I thought I'd get this one done before I retire for the rest of this year. My last post of 2009 and hopefully my last day of work for 2009.
So what are my predictions for 2010?
Continue reading "2010 New Year predictions for social recruiting et al" »
As crazy as it may seem, I really am giving this Handbook away for free.
Not only does it include everything I have learn't over the last 20+ years, but it also comes with an e-mail support programme that goes into more detail on a section-by-section basis.
For example, if SEO is something you want to know more about, the support programme includes various reports and webinars to take you from the initial assessment included in the Handbook to actually making the changes.
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P.S. Postage and packing is also free to anywhere in the World - but only for the first few hundred so get yours quick!
I am lucky to know some great technical people which allows me to do some clever split testing of copy to see what works for me. But should recruiters be getting into this level of detail for job adverts? I think they should.
I wonder how long it will be before people stop bleating on about the ROI of social media or in our case, social recruiting. Oh, of course, you don't need an ROI because it's free - stupid of me!
As direct recruiters have to continuously prove themselves they will need to look to move ever closer to a "net zero cost-per-hire." If they don't, the RPO vendors will continue to circle ahead whilst the flat fee boys will nibble at their ankles; nice and friendly at first but they'll soon be wanting ever bigger bites!
Continue reading "Recruitment 20??: You will sell "product"" »
The world never stops changing and recruitment is a sector that is full of innovators but alas, recruitment is still seen by too many businesses as an annoyance. But, here is what I think will happen in the not so distant future. But please note: Only the smart recruiters will be able to grasp these points but I still look forward to abuse and sarcasm.
A message to Corporate Recruiters; your destiny awaits:
Over the next few weeks I will explain how and why.
What if your boss said you had to get your cost-per-hire to less than £100? Assuming you are smart enough to already have it to £500 then that is an 80% reduction! That's pretty much what Intel have had to work out for their new Atom chip.
The typical sales and marketing approach to new customers compared to existing customers never changes. Too much focus on new and not enough on the old i.e. those that have given you money and would give you more if you kept in touch. None of us are perfect including me.
Maybe if recruiters were allowed to keep in touch with new hires they would get a few more referrals but instead they are always dealing with new applications from Mr Job Board and anyway, they just don't have time.
But, with automation comes new opportunities and the same way that marketeers are learning to automate communication with customers the same approach can be used for new hires. Imagine having a fully automated referral programme that requires almost zero effort from a recruiter but develops a talent pool of fresh new employee referrals. Interested in knowing more? Register for my breakfast seminar and I'll tell you more!
P.S. It's free to attend but for employers only.
Some people think of “the system” as their recruitment system which is fair enough. I am thinking about a lot more than just the ATS.
McDonalds is a hamburger joint to most people but to McDonalds Corporation it is the “system”. The end result just happens to be burgers and fries but Michael E. Gerber, author of the E-Myth, argues that having a system such as this will work for any business. A lot of what he says makes sense for recruitment.
A direct recruiting consultant with a passion for social media and running in harsh places.
This site aims to help you become a better recruiter and has nothing to do with running!
