You may think it would never happen but as Google show in this video, consumers are taking their journey across devices so that's exactly what Google are "forcing" with Enhanced Adwords. This being the case, it's only a matter of time before they "encourage" website owners to make their websites compatible across all devices or suffer in search results if they don't!
Most corporate recruiters are (sadly) a bit embarrassed by their career site but because it is seen by everyone in the organisation, trying to get it changed is quite a daunting proposition. The HRD will have opinions. The CEO will want to see it. Marketing definitely will and who knows who else. Yet the poor resourcing manager is expected to manage all of these different opinions and come up with something that keeps everyone happy. Not an easy task which is why it is often left for another day.
I saw Hotel Inspector Alex Polizzi on a TV programme recently where she was helping a fish and chip business survive which inspired this blog post.
Blogs are great for SEO as the search engines love fresh content and bloggers post fresh content. Win-win. Career site content is updated once a year so the search engines don't love them quite so much.Lose-win.
So how can jobs help solve the problem?
Continue reading "How to make your career site content as fresh as a daisy every day!" »
Just because you build it, and they come, doesn't mean they will stay. Knowing how your candidates interact with your career site, and how that varies from desktop to mobile is vital to be able to plan how you get better results.
It looks like 2013 is going to be a big year for the world of corporate career sites as CEO's look to expand their empires. As we know, you can't grow if you can't hire the right people which is where HirePad fits in but rather than write about it we decided to tell our story in a short video.
Video created by Media for the Web. Illustrations by Richard Deverell.
One day soon, not very long from now every company will have a career site that works on every device automagically. Until then though, what can you do to make your EXISTING career site more mobile friendly?
The results have been compiled, they've been ran through multiple algorithms and the report has been written.
So if you'd like a copy you can get one at www.hirestrategies.co.uk/CRS2012.
I first ran the survey in 2010 so wanted to see if anything had changed in the last two years. Not so much about functional tools like mobile but more around the mindset of the corporate recruiter.
Is the CEO focused on growth or survival?
How important is recruitment?
Can you find the people you need?
What are you doing to hire the right people?
Continue reading "The 2012 Corporate Recruiters Survey results published" »
What does the government do when they need to kickstart the economy? Deliver bags of cash to every household or create lots of new jobs? And which industry has to make sure those jobs are filled?
Great recruiters help the economy grow; long live great recruiters.
With so many new ways of recruiting, the basics are too often overlooked. Something as unsexy and simple as a landing page can make average channels great, but get them wrong and you'll be throwing money down the drain. Oh, and they can be made sexy with a few social buttons and mobile templates!
Continue reading "Recruitment landing pages that convert candidates into hires" »
A hands-on, experienced social media and talent technology consultant with a strange passion for running in harsh places.
This site aims to help you learn how to use technology to transform your workplace performance and has nothing to do with running!
Demistifying the black arts of SEO, SEM and Social for smarter corporate recruiting.
