You may think it would never happen but as Google show in this video, consumers are taking their journey across devices so that's exactly what Google are "forcing" with Enhanced Adwords. This being the case, it's only a matter of time before they "encourage" website owners to make their websites compatible across all devices or suffer in search results if they don't!
Most corporate recruiters are (sadly) a bit embarrassed by their career site but because it is seen by everyone in the organisation, trying to get it changed is quite a daunting proposition. The HRD will have opinions. The CEO will want to see it. Marketing definitely will and who knows who else. Yet the poor resourcing manager is expected to manage all of these different opinions and come up with something that keeps everyone happy. Not an easy task which is why it is often left for another day.
Blogs are great for SEO as the search engines love fresh content and bloggers post fresh content. Win-win. Career site content is updated once a year so the search engines don't love them quite so much.Lose-win.
Just because you build it, and they come, doesn't mean they will stay. Knowing how your candidates interact with your career site, and how that varies from desktop to mobile is vital to be able to plan how you get better results.
It looks like 2013 is going to be a big year for the world of corporate career sites as CEO's look to expand their empires. As we know, you can't grow if you can't hire the right people which is where HirePad fits in but rather than write about it we decided to tell our story in a short video.
One day soon, not very long from now every company will have a career site that works on every device automagically. Until then though, what can you do to make your EXISTING career site more mobile friendly?
With so many new ways of recruiting, the basics are too often overlooked. Something as unsexy and simple as a landing page can make average channels great, but get them wrong and you'll be throwing money down the drain. Oh, and they can be made sexy with a few social buttons and mobile templates!