Have you noticed how your timeline content is becoming a mix of updates from people you know, recommended articles/blog posts and sponsored content/adverts? There's a bigger reason for this and why you need to start thinking timeline!
Continue reading "Why the timeline will be the only place to be....." »
Of course it's the latest social toy so everyone will think it's the next job board/agency killer but guess what, it's not!
Continue reading "Why Facebook Graph Search is NOT a recruitment silver bullet" »
It's interesting (to me at least) how what looked like a well thought out advert is so obviously wrong, wrong, wrong after the event! But the really great thing about this advert, is how much it tells me for the princely sum of £1.09.
Continue reading "Worst ever Facebook advert - and I wrote it. But why it's also great!" »
We love Krispy Kreme doughnuts so helping them define and execute their direct resourcing strategy has been a very sweet experience. But there is more to the Krispy Kreme career site than you may expect!
Continue reading "Krispy Kreme goes SoLoMo with HirePad for direct resourcing" »
That age old enemy. Never enough in the day to allow us to get things done. Of course social takes time and too often the "day job" gets in the way. But how effective is the day job?
- Sales people still like to cold call.
- Recruiters still like to advertise jobs.
- Marketers still like to send out e-mail blasts.
Continue reading "We haven't got the Timeline for Facebook recruiting let alone mobile" »
You can dress SPAM up anyway you like, but SPAM is SPAM is SPAM. Or is it?
Continue reading "Is Facebook a B2B channel (yet)?" »
The job boards pretty much took the entire job advertising market from print in around 10 years. The social networks could take the market from the job boards in maybe half that time; so it is now the job boards market to lose. Here's a few things they could try to save it.
Continue reading "Job boards vs. social networks. #in" »
Search hasn't changed but social has changed the game as far as advertising is concerned. But what do we men know anyway?
Continue reading "I am man - I am Google. I am woman - I am Social. " »