Hire Strategies Blog

The big stuff that we’re seeing now is sharing with smaller groups ~ Mark Zuckerberg

There's a good chance that if Facebook think the next big trend is sharing (less) with fewer people (better targeting) there's a good chance they are right. Facebook also now calls itself a “mobile first, mobile best” company but also know that there is no space on the RHS for adverts which is why you are starting to see more "advertising" in your timeline.

Much of the world is going One Column so even in the B2B world we need to start thinking about soon.

Great article on WIRED for more information. 

Why the timeline will be the only place to be.....

Have you noticed how your timeline content is becoming a mix of updates from people you know, recommended articles/blog posts and sponsored content/adverts? There's a bigger reason for this and why you need to start thinking timeline!

Why Facebook Graph Search is NOT a recruitment silver bullet

Of course it's the latest social toy so everyone will think it's the next job board/agency killer but guess what, it's not!

Why you should NOT have a Facebook recruitment Page!

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Worst ever Facebook advert - and I wrote it. But why it's also great!

It's interesting (to me at least) how what looked like a well thought out advert is so obviously wrong, wrong, wrong after the event! But the really great thing about this advert, is how much it tells me for the princely sum of £1.09.

Krispy Kreme goes SoLoMo with HirePad for direct resourcing

We love Krispy Kreme doughnuts so helping them define and execute their direct resourcing strategy has been a very sweet experience. But there is more to the Krispy Kreme career site than you may expect!

We haven't got the Timeline for Facebook recruiting let alone mobile

That age old enemy. Never enough in the day to allow us to get things done. Of course social takes time and too often the "day job" gets in the way. But how effective is the day job?

• Sales people still like to cold call.
• Recruiters still like to advertise jobs.
• Marketers still like to send out e-mail blasts.

Is Facebook a B2B channel (yet)?

You can dress SPAM up anyway you like, but SPAM is SPAM is SPAM. Or is it?

Job boards vs. social networks. #in

The job boards pretty much took the entire job advertising market from print in around 10 years. The social networks could take the market from the job boards in maybe half that time; so it is now the job boards market to lose. Here's a few things they could try to save it.

I am man - I am Google. I am woman - I am Social.

Search hasn't changed but social has changed the game as far as advertising is concerned. But what do we men know anyway?