Hire Strategies Blog

Don't dress like a married man if you want to get noticed by top totty

You see them everywhere; even in the mirror dude. At the bar after their run or gym session or whatever it is they do to relax. But always in the bar. Unshaven. Favourite over worn t-shirt. Scruffy trainers. Baggy jeans. But they’re married so it doesn’t matter.

Strategic social media content: Protecting your employer brand

The majority of corporate recruiters are not yet using social media as a strategic recruitment channel partly due to lack of knowledge but in a lot of cases, due to fear.But the real fear should be fear of what happens if you do nothing as nothing leaves you vulnerable to whatever anyone wants to say about you; good or bad.

So burying your head is not really an option but what should you be doing and why?

Job seekers own your employer brand

Remember when employer brand was something the employer/ad agency controlled?  Not any more.

Facebook Page - make it easier to keep in touch

With all the different communication channels available such as blogs, YouTube, Twitter, latest jobs etc it is of course hard work for a potential job seeker to stay up to date with a number of employer latest activities.  Add in the word "passive" and it gets that little bit harder.

Friendfeed

My own favourite is Friendfeed because I think it works really well and is very easy to follow.  You can subscribe to my FF feed at http://friendfeed.com/petergold99.

However, many potential job seekers will not know too much about FF which is where good old Facebook comes in; plus FB has just acquired Friendfeed so two may become one shortly anyway.

Facebook

By creating a company Page you can also aggregate the various feeds you want.  Although the "big" questions always seems to be how to manage the Page you don't of course have to start off with the Forum instead making it a bit more of a one-way update whilst you gauge the level of interest.  I know some of you will say this defeats the idea but this is just a start point for now.  The monitoring aspect can always be outsourced if necessary!

I've set-up my Hire Strategies Facebook Page; feel free to have a look - it may be the final option as FF may soon be gone!

Employer branding | Social media monitoring

I tweeted a few weeks ago about how social media monitoring tools could be used for employer brand monitoring.

I still find the whole concept of the employer brand to be a bit of contradiction in that your brand is dictated by 'what you do, not what you say'.  I know from conversations I have had with clients that they struggle to get hard examples from pitching ad agencies of other organisations that are doing really solid work with their employer brand and more importantly, hard evidence of how they have benefited from such work.

For example, how would some of the banks go about promoting their employer brand right now?