2009 will demand more than 'expert' knowledge

Knowing how to cook a turkey (because you have a Jamie Oliver cook book from last year) doesn't mean you'll get it right.  And we all know the consequences of getting it wrong!

2009 will not be a place where the know it alls and big mouths succeed.  Anyone can read a few blogs, reports or books on pretty much any subject but it doesn't make you an expert; even though many seem to think it does. 

The last few years have been easy for everyone.  2009 will demand execution of projects or execution of bad suppliers - which are you?

If you feel insulted or picked on by this post then maybe you should think about who you are, what you do and ultimately, what value you really add. 

Learning new skills is part of your growth curve but the opportunity to learn whilst being paid should come because of previous success.  If you are learning at the expense of others, and they carry all the risk, watch out.  It's not the way for 2009. The real experts will succeed in 2009, the hangers on will find themselves with no place to go. 

Let us hope that paying clients, with very focused budgets and people, make more right decisions than wrong ones.  So that put the onus on the real experts to differentiate themselves; bring on 2009!