Hire Strategies Blog

Global Management opportunity; office politics, loads of pressure, operational crap, unhappy customers. But the money's great!

OK there's no job; or is there? Imagine if all jobs stated the reality of the position! Would anyone take a look? You did. Can't see it happening any day soon but imagine it did.

TRU London 2012: Should the online job application be mobile?

Click the TRU image to buy a ticket

I didn't attend the first TRU London but have attended them ever since and this year will be my third. TRU events have been memorable for me and I am hoping this year will be even better again; two years on there has been a lot of change! I also intend to turn up this time to run my track on the second day! So if you have some views on mobile job applications be there on Thursday 23rd February 2012. In usual TRU style no one knows what time the track will be!

Why job SEO is not enough

So we are starting to see various vendors claim their stake in the career site SEO (search engine optimisation) game. But just because you optimise your jobs, it does not mean you have found the golden nugget. 

Is Linkedin really as good as we "think" or is it already an urban myth?

This question has been nagging me for a while. So many recruiters have claimed that they get all their hires from the job boards they use yet in reality they have no decent tracking to know where their hires really come from. Now Linkedin is flavour of the month but is it really just a load of hocus pocus? Has anyone got any real decent stats to prove their claims? I wanted to find out first hand so started digging with a Linkedin poll. 

Job boards vs. social networks. #in

The job boards pretty much took the entire job advertising market from print in around 10 years. The social networks could take the market from the job boards in maybe half that time; so it is now the job boards market to lose. Here's a few things they could try to save it.

I am man - I am Google. I am woman - I am Social.

Search hasn't changed but social has changed the game as far as advertising is concerned. But what do we men know anyway?

Pages, pages everywhere so where does my career site fit?

(Photo courtesy of http://www.flickr.com/photos/patrick-smith-photography)

As a recruiter you have your coveted career site but you also have Pages; Facebook, Linkedin, Google+ and no doubt there will be more incarnations to follow. But as more "brands" push people to their Pages rather than their website (X-Factor is a typical example) where does that leave your own site? Redundant or different? The road ahead is daunting.

The urban myth of careersite and job search engine optimisation (SEO)

Optimise your jobs and all will be well. Yet another fields of dreams but this time, it is a lot less likely they will come. There are simple facts that debunk the job SEO sales pitch and plenty of evidence to back this one up!

First off, it IS important to get your jobs indexed by search engines as they will in certain scenarios get found on page one of Google et al. 

• Jobs - job boards and aggregators will win.
• Sector jobs e.g. engineering jobs - same again, you won't win.
• Something more specific otherwise known as long tail e.g. Graduate Trainee Merchandising Programme (a Bing search for a change).

So as you can see from the above, it is worth making sure your jobs are optimised but please don't be fooled into thinking that you will be on page one for every search.

You also need to think about your longer term strategy and build landing pages that are optimised for the long term as a job is here today gone tomorrow whereas your hiring needs in certain areas are ongoing. Two examples.

• Group food sourcing is an industry specific term so easier to win on this one. Not the prettiest page in the world but it works!
• Accuracy checking technicians do who knows what but if you are one, Boots make it really easy to find a job at Boots.

The approach to landing pages is to make then quite niche so you get quality rather than quantity which means that even smaller organisations have a chance of doing well.

Take a look at your career site stats and see the exact keyword phrases being used although in most cases it will not reveal too much as you won't get that much generic traffic. So the back-up option is to spend a little bit of money on Google Adwords. Not just to drive clicks (although they will be good quality) but to get an idea of the kind of search queries that get used in your niche and then think about building landing pages with those keyword phrases in mind. This is why a well optimised site, with optimised jobs start to really work in your favour but you have to work at it as it takes a bit of time. Alternatively, just carry on using job boards and getting the same results that you get today. If that works and it is proving to be cost effective then why change? If of course it is not working.....

I hope that all makes sense but if not let me know.

Facebook, Twitter, Google and even Talent Communities; it's all about the data!

Thing is, we probably all know this yet, when we talk talent communities of any kind we get all hot under the collar about the conversations, engagement, employer brand blah blah blah. But, we do actually need all these conversations to take place, photos to be uploaded, friends to be found because every action, every conversation, every like - counts. It counts for advertisers which is where Facebook make (some of) their money. But there will be a bigger picture as to how Facebook monetise all of this information; but that's nothing new. For talent communities we need to be thinking much further ahead about the real goal.

Talent community or field of dreams?

Build it and they'll come. Will they? Will it work? Will anyone really care?