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How will the Kindle DX change job advertising?

I remember when Peoplebank positioned their ability to display online job adverts that looked like a print advert as a real USP (which it was at the time).  Was if of any value?  Some liked it but as online has moved on fewer (but not all) people expect an online job advert to look/behave like a print advert.

But if the Kindle DX is going to change this then maybe the advertising agencies need to beef up their creative skills once again.

Bad landing page?

Google are pushing Adwords for recruitment quite hard these days which I am in support of.  But, one of the biggest errors I still see from job boards to (a few) corporates are bad landing pages.

Do recruitment advertising agencies deliver?

In my experience, I have seen very few advertising agencies that actually know much about online yet so many of then have a Head of Digital.  That's a bit like me calling myself Head of Gardening just because I mow the lawn and any overhanging plants that dare to venture into my domain!

So is it up to HR to manage the agency like a Buyer, or is it up to the Agency to deliver?  I've started a post on the Talent Management Network raising this issue which you are welcome to join:

Can HR learn from Buyers?  Join the discussion.