Why posting jobs to Twitter is no different to RSS

There are as ever many opinions about having automated job feeds on Twitter.  Matt Alder wrote a post last week Why Twitter is the future of job boards which generated a few different opinions on the matter.  Shall we just get our heads out of our backsides and let the Follower decide just like they do with RSS?

There is plenty of information on the web which of course includes Twitter.  The beauty of RSS is that you control what you subscribe to which is no different to Twitter.  If you don't want the information you just stop following.  Simple really so why so much opinion as to what is right and what is wrong?

Of course, the more targeted you make your job feeds arguably the better.  Bit like job alerts.  If they are relevant then people will continue to receive them.  If they just contain every job you have of course people will lose interest.  If they are as bad as Jobster, well you just become a laughing stock!  Of course, Twitter is not just about job feeds and to make the most of it you need to engage with your Followers but there are now in excess of 500,000 jobs on Twitter (I got 438,628 on TwitJobSearch just on the search term JOB) and people are selecting which job feeds they follow.  If social media is all about choice and people are choosing to follow job feeds, how can so many "experts" argue against this? 

Ultimately the final decision should be made based on results.  If you start to see better quality applicants from Twitter and ultimately can track your hires back to source, then rather than worry about the right and wrong, base your opinions on what works and the ROI.  The problem is, too much time is spent on avoiding the ROI of social media and not enough time on hard results.  We feed jobs for a small number of clients and are seeing a number of applications.  Baby steps for now but we'll continue to measure and make decisions accordingly.

Here comes the next debate no doubt: "It's all about engagement NOT hires!"

But engagement aside; anyone else using Twitter for jobs and seen an improvement in applications/hires?