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November 06, 2009

Quality over quantity - how big brands do not always work

As more and more people have less trust of the big brands, niche becomes the preferred option.  They don't need the volume like the big brands do.  Lesser known employer brands could maybe learn from this?

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About Peter Gold

About Peter Gold

A hands-on, experienced social media and talent technology consultant with a strange passion for running in harsh places.

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