Big, niche or dead?

The big question for any business is how to survive.  How big is big?  How niche is niche?  How dead is dead?  A lot of businesses (Woolworths, MFI etc) were dead but would not admit it.  So what about the world of recruitment?

Big is most likely top 1 or 2.  Anything else and it is only a matter of time before you eat or get eaten.  But as I can't really comment too much on big, how about niche?

Is E-resourcing niche enough?  Is Social Recruiting a bit better?  Or is it Facebook Recruiting only?  Got to pick a market that is big enough to sustain my extravagant lifestyle but niche enough not to be big.  Who know's?  What's your dilemma for 2010?  Survival or growth, niche or VERY niche?

Friday ramblings; I apologise.  Other work to do but distracted as ever - the life of a Blogger. Must get back to Twitter.  Or should I be waving these days - if only I knew how.