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When I was a young mechanic we followed a system for anything from making a cup of tea to rebuilding an engine. All the big marketing Guru's tell you about "the system" they use and why it works. To be honest, recruitment is just a system that if followed works. Yes, if you are good you can develop your own but as most corporate recruiters are short on time, money and sometimes experience they do not need to reinvent the wheel.
The old saying of "All farmers claim to have no money" (but really have lots) can maybe be applied to recruitment agencies? Why do I say this? I am finding that direct recruiters are primarily stating agency fees STILL being their biggest recruitment cost (followed by job boards). Or does this mean something else?
P.S. I know all the farmers reading this will not be happy; I do not intend to upset you so please stop putting bulls in the fields I run across.
I am a big fan of the Fat Face brand so use this post as a bit of free advice (for them) on how they could minimise a possible loss of response to an advert.
In their advert, which was off line in Retail Week, they quote:
"JUMP ONBOARD AT HTTP://JOBS.FATFACE.COM"
I have no issues with swapping the WWW for JOBS or even in using CAPS but based on recent advice from my Technical Guru (Paul) based on real life discussions with clients Fat Face should also take their set-up of
WWW.JOBS.FATFACE.COM
and point it at the same landing page (it currently goes to the ecommerce site) although they have at least set it which is more than many do.
Not a biggy but with limited traffic from offline and possibly of higher value, every chance should be taken to get them where you want them as some people will put in the WWW and JOBS! The landing page is just the job search page which is a massive "no no" but that's another post!
(Written whilst wearing my favourite FF shorts!)
As usual, whenever a well known organisation has current or ex-employees making negative comments about customers on any of the social networking sites, it makes the news. Well, this time it is DSGi in the limelight as reported by for example The Guardian/Observer.
OK, so it may be amusing to read such antics but let's be honest, even this level of behaviour is not typical any more of the average DSGi employee. Every business will have people who will go onto Facebook, Twitter etc and do this and some will get away with it, some will just be ignored and some will pay some kind of price. But it happens down the pub, in the canteen, in Head Office etc. Yes, it's made public on Facebook which is why it is stupid but in reality, does anyone really care? Does anyone stop shopping at PC World just because of this? Of course not. We shop there (or not) based on our experience, service, product and price.
So whilst DSGi will no doubt need to look into this issue, they are much better placed (IMO) staying focused on what the customer wants instead of what a few people get up to in their spare time. What it does highlight of course, that if your recruitment process can weed out such people before they even join you what a difference that would make!
Image courtesy (I hope) of Despair, Inc.
I am saddened by the amount of direct recruiters that are still quoting agencies and job boards as their biggest recruitment cost. How can this be when there should be so many other costs that should be greater IF they are seriously investing in direct resourcing.
Here's a really useful post from Fistful of Talent written by Jessica Lee:
Using Twitter for Employment Branding? 15 Things Recruiters Can Tweet About...
A hands-on, experienced social media and talent technology consultant with a strange passion for running in harsh places.
This site aims to help you learn how to use technology to transform your workplace performance and has nothing to do with running!