How to get your job advert noticed! Maybe too radical for some?
Some obvious tips:
- Get the location in the advert title.
- Get you company name in the title.
- Yep, get the job title in the job title.
The above ideas are relevant particularly when thinking about natural search; some of the "old guru's" would suggest a flamboyant, sexy sounding job title so you stand out in a big long list of similar jobs. Valid point if you are relying purely on job boards but even then it is hard to stand out. No longer will a sensible job seeker search a generic title only for a high volume role particularly if they do not want to travel too far; so the location becomes quite critical. Also, even if I drill down to location it is still hard to find a job and if you go onto Google the search results are mainly links to job boards and, the homepage rather than a specific job.
Basically, to find a job is not that easy so making yours easy to find is that much harder. So apart from SEO, SEM, SMO, job boards etc here's a great "new" idea for you to try.
Stick an advert in your store window:
This store is looking for a Store Manager - apply within, right here, right now.
Radical I know but on the basis that local traffic is free, your window is competition free (I know product gets priority) what have you got to lose? Local people, local jobs.







