Orange - I am

I wrote a post a while ago about Orange and their use of SEM to promote their 'I am' campaign.

Since the early days of this campaign, the Orange site is now:

• 2nd in Google. (1st UK only)
   
• 6th in Yahoo. (2nd UK only)
   
• 20th in MSN (page 2).

Not bad considering it is such a generic term and shows how a site can improve based on traffic etc.  Some points can be learned from this as far as recruitment SEM is concerned.