Zuzzid | Another social application

I came across Zuzzid today that is a social network type site for people to 'Speak about your insurance'.  Hardly the most riveting subject on the planet but surprise, surprise there is a insurance broker comparison section and even bigger surprise (not), the site is 'owned' by none other than Norwich Union!

It will be interesting to see how it compares to other sites!  Well done NU for getting in on the social media opportunity.  Following in the footsteps of Gurgle and no doubt many others will soon launch from other organisations.  Remember; if you can see the bandwagon it's too late to jump on!