Social Recruiting | Enterprise Version
I picked up a link to this article about Enterprise 2.0 from Stopps on Twitter which I would not have found otherwise.
In summary it argues the point 'free versus paid' argument of web 2.0 technologies and how they are not Enterprise level of they are free. I have a view on this!
Some key points:
- Integration with legacy systems will be a problem.
- IT will state scalability as a key issue.
- Enterprise solutions don't/can't carry advertising.
Integration
Whilst this may be correct, think Easyjet. They were able to achieve a business model that BA could not as they had too much baggage (still do - in lot's of ways)so organisations should think in this way. Don't try and integrate with legacy systems or it won't work. Instead be bold.
Scalability
How many enterprise solutions handle the same kind of volume as Facebook, Bebo, Blogger etc? Very few so scalability may not be such an issue.
Advertising
Maybe not at the moment but who says they won't/can't? I bet the pharmaceutical industry would love to advertise to all the pharmacists at Lloyds and Boots directly to their PC whilst on the 'Intranet'; and I bet they'd pay handsomely for it as well. And if the organisation could get a service subsidised by suppliers then they may be open to suggestons.
Trends (from the article)
Web 2.0 Graduates from "Kids' Stuff": Right now, it's people between the ages of 12 and 17 that are the more avid consumers of social computing technology, with one-third of them acting as content creators. Meanwhile, only 7% of those 51-61 do the same. However, this is another trend that is going to change over the next few years. By 2011, Forrester believes that users of Web 2.0 tools will mirror users of the web at large.
Retirement of Baby Boomers: As with many things, it takes the passing of the older generation from executive status into retirement before a true shift can occur. Over the next three years, millions of baby boomers will retire and the younger workers brought in to fill the void will not only want, but will expect similar tools in the office as those they use at home in their personal lives.
Final comments
So, not only will web 2.0 become common place at work but Gen Y will be forcing it through. And it is a lot of Gen Y that will be the people of today shaping the future of work for tomorrow. Top (Gen Y) Talent Managers will see this already and will be promoting this internally already - won't they?!
