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April 11, 2008

Mothercare | Gurgle.com

Mothercare have announced this week that their social networking site Gurgle now has 40,000 registered users.

When they first launched the site I was surprised at how little press coverage there was over this but hopefully now 'people' will see the insight that Ben Gordon and his team had when they decided to create Gurgle.

Of course, one of the main goals of the site is to generate sales as well as get customer feedback etc.  But Mothercare and many other employers could maybe use the site to attract new employees.  For example, as the economy remains harsh part-time workers will surely be more sought after as employers look to cut costs but still grow.  A lot of parents want to work, if not only for their sanity, yet finding part-time work that fits in around schools and nursery's has always been difficult.  The Gurgle population may be a valuable source who could be targeted based on the age of the baby i.e. 6-months+ ready to return to work (Mother that is) and maybe open for discussion.

I'm not sure if Mothercare have thought about it like this (yet) but it will not be long before we start to see external advertising from nursery services to jobs on the site.

Well done Mothercare - but who will be the next speciality retailer to follow?


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