What's in a name?
I've been updating a contact list and have noticed there are a lot of varying job titles amongst those that 'look after the people/resources'.
In no particular order we have the following Top 10:
- HR Director.
- Director of HR.
- Director of People.
- Chief People Officer.
- General Manager of People and Culture.
- Personnel Director.
- Group Director of People.
- People and Property Director.
- People Director.
- Personnel and Training Director.
- Director of Talent.
But what difference (if any) does a name make? Although age discrimination is now ILLEGAL, a Stanley or Mary may still 'initially' be considered an older person than Kylie or Robbie (OK, maybe only in the North do such names exist). So will a company that has a personnel department be perceived differently to a company that has a people community?
And do we need to start calling career sites people networks as we move towards a people focused function (recruiting) as social recruiting becomes the norm? Regardless of my view around the 'employer brand special project money pit myth' a name says a lot to many. Good, bad or ugly, 'people' get a feel for your brand based on what you actually do and say rather than any paid for spin!