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March 03, 2008

What's in a name?

I've been updating a contact list and have noticed there are a lot of varying job titles amongst those that 'look after the people/resources'.

In no particular order we have the following Top 10:

  1. HR Director.
  2. Director of HR.
  3. Director of People.
  4. Chief People Officer.
  5. General Manager of People and Culture.
  6. Personnel Director.
  7. Group Director of People.
  8. People and Property Director.
  9. People Director.
  10. Personnel and Training Director.
  11. Director of Talent.

But what difference (if any) does a name make?  Although age discrimination is now ILLEGAL, a Stanley or Mary may still 'initially' be considered an older person than Kylie or Robbie (OK, maybe only in the North do such names exist).  So will a company that has a personnel department be perceived differently to a company that has a people community?

And do we need to start calling career sites people networks as we move towards a people focused function (recruiting) as social recruiting becomes the norm?  Regardless of my view around the 'employer brand special project money pit myth' a name says a lot to many.  Good, bad or ugly, 'people' get a feel for your brand based on what you actually do and say rather than any paid for spin!

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About Peter Gold

About Peter Gold

A hands-on, experienced social media and talent technology consultant with a strange passion for running in harsh places.

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