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February 29, 2008

Offline advertising makes me laugh

I love one of the front page banners on Retail Week:

Breaking news and top jobs at Retail-Week.com

With only 3 pages of advertising in the magazine (worse than The Appointment) and only 162 jobs online (results of a search ALL selection) maybe Retail Week is really:

Breaking News.

Nothing wrong with that but makes you wonder why - doesn't it (someone at Retail Week)?

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About Peter Gold

About Peter Gold

A hands-on, experienced social media and talent technology consultant with a strange passion for running in harsh places.

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