Barkers have a blog!

Matt Alder, Head of Digital at Barkers was pleased to see me mention ad agencies earlier this week (twice in one day he told me) and, Barkers now also have their very own blog; of course built on Typepad, the choice of champions!!!.

I have no idea how they got Orlando Bloom into their corporate video but here it is anyway.

Their blog of course is still very new so let's see how well they keep it going; with 40 people in digital I'm sure it will be amazing, just like this video.  Very amusing and good use of video - I couldn't quite tell if the very happy chappy was being serious or somewhat glib.

As with any of the big agencies, they are still at the mercy of the client and the bank.  One doesn't always appreciate what you do, the other doesn't always care what you do.  Neither want to give you money, and both want to make you sweat as much as possible. 

So, I look forward to seeing Barkers in action in a few more places, showing me the way to go as ever.  Unless they send in the reserves, don't see me take the business and blame the client for ignoring them!

Newcastle may have a big team and even bigger pot of cash but it is not guaranteed to get them anywhere.