Recruitment brand hijacking

I raised the issue of brand hijacking on a recent post and it seems to have had some kind of impact!

It seems that the main culprits Inretail have stopped trying to hijack brand related searches for employers who do not advertise with them?

So all I need to do is point out that Lloyds Pharmacy may want to follow suit?

Click on the image for more clarity!

Whoever does the SEM work for Next may want to think about using some negative (-) keywords as well; do they really think that people searching for 'boots jobs' are actually looking for a pair of boots?  Considering the volume of a search like this, it will destroy their CTR and cost them accordingly!