Career sites - technology or creative?

Having just completed our Top 100 Retail career sites its interesting to see how many of the sites are average at best (and that is being very kind!).

But, with hopefully so many retailers planning to launch a much improved career site in 2008 who should be advising them and building their career site?

Of course the career site has to look good and people need to know about it hence the Ad Agency involvement but also, it is a technical platform hence the software engineer involvement.  But with SEO, DDA/accessibility /W3C/WAI compliance, ATS integration etc who is now best placed to do this?

We have seen a number of security holes in both career sites and ATS systems.  We have seen ad agencies try to manage the ATS vendor and vice versa with all the obvious bickering!  We have looked at ATS implementations that have some really funny/silly/bad applicant questions.  We have assessed retail career sites that fail so badly on accessibility guidelines it is embarrassing.

The big question is, where is the architect?  The architect designs, the painters paint, the plumbers plumb, the builders build etc.  In the e-recruitment world it seems that the designer designs, paints, builds and plumbs.  Sometimes the builder does the painting.  Sometimes no-one does the painting so the house looks somewhat drab.  Sometimes they all forget about the door locks and even the roof.

Build it and they will come; not anymore!  The best are getting better so the rest have to work a lot harder just to keep up.