Retail Week recruitment section
The recruitment section of Retail Week is down to only four (4) pages this week. Luckily, as a magazine it is very high quality and the content is why the retail sector buy it but, only four pages of job adverts is pretty poor and shows the level of decline in offline recruitment advertising.
But who are these offline advertisers?
As per my post the other day about The Appointment, in reality a lot of the adverts are not even placed by employers! OK, so The Appointment had eight whole pages from employers and Retail Week only have four (albeit much bigger pages!) but what I did note, is that two of the biggest advertising employers from The Appointment, took 1.5 pages of the four from Retail Week.
Now, either Woolworth's and Topshop/Miss Selfridges know something we don't, or they still haven't worked out yet that offline is:
- Expensive.
- Doesn't work.
We tracked a very large advert from Retail Week and over a 4 week period got 27 site visitors with no other traffic increases elsewhere. Lot of money for very little traffic!
But having looked at the Topshop/Miss Selfridges career sites and seeing how bad they are, they don't really have too many options. And as for Woolworths, well they've been doing it like this for so long now and you can't teach an old dog!
So, what will Retail Week and The Appointment do? Clearly ramp up their online activites with Inretail already being part of Jobsite and the new Retail Week site having been recently relaunched.
Both do howevere need someone to give them a redesign as they are both very clunky - Retail Choice will be sleeping easily with this level of threat!!
