Retailers fail to maximise SEO

Whilst I have been pointing out how retail career sites seem to be missing the very basics of SEO (Search Engine Marketing) low and behold and as if by magic, SearchEngineWatch publish an article 'Retailers SEO efforts found lacking'.

If you want to see how your career site compares to their research either read the article or have at look at my basic summary taken direct from their article.

If it all sounds a bit too confusing, feel free to contact me.

WELL OPTIMISED

• Unique and relevant meta tags
• Optimised alt tags
• Large amount of indexable content

MODERATE

• Unique meta tags
• Low to moderate content
• Minor site architecture problems

NOMINAL

• Only homepage titles and meta tags optimised
• Little indexable content
• Keywords on homepage copied throughout the site
• Site architecture or content management system problems

NON OPTIMISED

• No evidence of SEO at all