PWC win graduate awards but not for their blogs!
PWC have been awarded this for the third year running so I look forward with anticipation to hearing Tim Forster at the IRS Recruitment and Retention Strategye Conference in September.
He will be sharing with us how PWC has integrated new media with traditional channels, lessons they have learn't and where next.
But hold on Tim, you seem to have forgotten quite a few basics on the way so maybe 'where next' should be back to basics buddy!
First of all, Tim does actually manage Experienced Hire recruitment so Graduates may not be his anyway. Now, I did hear Tim speak before and he is very good so no doubt we will get a few laughs and the monkeys that implemented his ATS (his words BTW) could show him some other tricks.
But, what about the site? Yes, it is very good and is using some great ideas which very few other organisations are using; blogs, podcast, interactive flash brochures; you name it, they've probably got it.
However:
- The site is VERY slow.
- SEO seems to have passed them by.
- The blogs are oh so boring and lack regular content (more of this later).
- Search is clunky (I suppose that is down to the monkeys?).
Anyway, overall a very good site but PWC really seem to have missed the point around blogs and talent spotting!
Blogs
- They average about 2 posts per month.
- The content is very long and serious - maybe accountants don't enjoy humour?
- The content does not point to a blog strategy and look more like standard corporate web pages.
- They are about as engaging as Steve McLaren.
Talent Spotting
On the Graduate blog a 17 year old with the highest marks worldwide for ACCA's CAT qualification asked about joining the Graduate programme. Obviously too young, Nishma advised Azhar that he was too young and should try the Experienced Hires section (he's 17!) rather than the School Leaver section that is specifically aimed at people leaving school or college.
Maybe he is too young, but if he really did complete his A levels at 16 and achieved the highest marks for CAT worldwide, maybe, just maybe, a better level of engagement could have been worth the effort? Or maybe he's not real so what does it matter anyway Tim?
When did Ron Dennis start working with Lewis Hamilton? Was it when he was 11?
What next for PWC should be enlightening. I'll even give you a FREE 1 hour consultation to give you some pointers :>)
