Carphone Warehouse get personal!

Whilst many sites are still struggling with any kind of dynamic content let alone decent personalisation, Carphone Warehouse have really got there on PAPER based personalised marketing brochures.  Yep, paper!

Personally, I am very impressed.  Now, if only someone could put some of this quality into their careers site or even this careers site, and there is also this one and of course not fogetting this one;  2 different ATS's, various layouts, different navigation across the site, numerous broken links......(well done, fixed in a matter of days!)...... possibly the perfect brochure but a long way to go with e-recruitment!!