Google Base is on the march.

Google are urging retailers to make better use of the Internet and "embrace the e-commerce strategy" whilst at the same time stating that they could (will!) develop Base into an online platform through which retailers could sell their products.

And as Google Base marches closer to our shores with it comes the rest of the service including house, cars, jobs etc. Free job listings for employers: so where will that leave the job boards? Not a problem they will no doubt think as the employers will be slow to take this up in the same way they were initially (or still are) with job boards. So the job boards will be the one to put the employers jobs onto Base to further enhance the number of applicants and extend their service offering. They do already do this of course e.g. Monster, Totaljobs etc so surely more will follow and this will be the model the employers adopt.

Well, let's see but I reckon it could all be very different; particularly in niche sectors such as retail!