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March 03, 2006

Google aim high!

As most people who spend time online will know, Google have been in the news this week. First, search related ad revenues are forecast to slow! Second, they aim to be a $100 billion company. So, if search ad revenues are slowing (not stopping remember) and they are (only) a $6 billion company now, that's a lot of growth.

Recruitment advertising may not be the biggest market for them but I bet they'd like a big chunk. And if so, I reckon we could see some pretty big acquisitions in the next year or so. What they will be, who knows. It all depends if Google want to be a tech company, a media company, a service company........ Would they buy Adecco? Would they buy Monster? Would they/could they buy Microsoft?

Whatever happens, I just hope I get to carry on using Gmail, Blogger, Google search, Google Reader, Google Base etc. Even my 7 year old daughter told me to tell the tooth fairy to use Google images for her next letter!

However big they get, life would not be the same without them!

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About Peter Gold

About Peter Gold

A direct recruiting consultant with a passion for social media and running in harsh places.

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