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February 15, 2006

What is Retailhomepage.co.uk

Retailhomepage.co.uk has been designed to maximise the investment in a retail employers own careers site:
  • A retail specific recruitment portal - but not a job board.
  • Displays retail employer logo’s - single click sends applicants to their own career site.
  • Significantly lower cost than job boards - they seem to be as expensive as print now!
  • New, different, the only one – everyone gets the chance to ‘try before they buy’.
Why did we launch it?

It has been developed having recognised that over 80% of Internet users use search engines to find information, and this includes jobs, yet the majority of the search results are for job boards rather than employer jobs/sites. Hence the job boards get the majority of job seekers and can in turn charge accordingly for you to advertise on their site. The job seeker is then presented with 1,000’s of jobs yet the employer has few ways to maximise their presence on the job board so primarily have to rely on volume of applications for good hires rather than specific targeted activities.

Retailhomepage.co.uk offers an alternative to both job boards and search engines; maximising the power and directness of search engines whilst providing you with the high employment brand profile and presence amongst competitors that is offered by job boards – but all at a significantly lower cost.

We will attract job seekers through a variety of online marketing and search engine techniques (as used by job boards) so that we only attract people who want to work in the retail sector. When arriving at the site, jobseekers will simply click on their chosen employer logo and go direct to the careers section of your website. This is exactly how a search engine works but unlike a job board that has various distractions such as page re-directs, job search options, banners etc all of which are designed to keep the job seeker on the job board rather than your career site!

The site will evolve over time but aims to maintain its original vision of driving applicants direct to the employers own career site.

Click here to see Retailhomepage.co.uk for yourself.

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About Peter Gold

About Peter Gold

A hands-on, experienced social media and talent technology consultant with a strange passion for running in harsh places.

This site aims to help you learn how to use technology to transform your workplace performance and has nothing to do with running!

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