PPC or fixed cost advertising.

This one made me think a little differently!

Talking to one of my customers about PPC and the benefits etc but they really do prefer knowing how much it will all cost them so not really into (the unknown final cost principle!) PPC/performance based advertising. This was by the way their original perception i.e. it is an unknown cost! But get this!

They have me managing their Adwords campaigns but see this as a fixed cost as I give them an idea of how much to budget, they then give me a final amount, and I get them as much traffic as I can for that money; no more, no less - they consider that as fixed cost, no surprises, no overspend, no hassle (for them)!

So, things like Google's new print media bid pricing will (I think) be used more by the media buyer than the employer (in recruitment advertising) but with better pricing possibly being the end result. This reduced cost of print media may not help the more traditional media buyers but does open up doors for those with a different mindset!